Brand Identity for UK Seed Paper

Abstract outline of a plant with leaves over a blurred background of green and yellow flowers.

UK Seed Paper approached us with a logo that wasn’t accurately representing their business. The original design used a simple font and an icon that looked more like a water droplet than a seed, creating confusion around their offering of printing on handmade seed paper. It also felt rigid and disconnected from the natural, organic quality of their product. With only one logo variation and no full brand name included, the brand lacked clarity and recognition.

We created a new brand identity that reflects the handcrafted nature of UK Seed Paper. This included a complete logo suite with multiple variations, a typeface with natural shifts in weight to echo the organic qualities of seed paper, a cohesive colour palette to strengthen recognition, and custom illustrations and patterns inspired by real seeds. The result is a consistent and recognisable brand that finally reflects who UK Seed Paper is and what they stand for.

Green logo with a stylized leaf drawing and the words 'UK Seed Paper' on a light background.
Green roll of adhesive tape with white URSP logo, partially unrolled on a matching green background
Front view ofUk Seed Paper warehouse with open green roll-up door, visible stacks of paper inside, brick and metal exterior, and potted plants outside.
Three business cards for UK Seed Paper with leaf logos, resting on a white surface with lavender flowers on either side.
Three circular graphics with plant icons over a field of white flowers and a cloudy sky.
Open cardboard box with green UK Seed Paper logo inside, placed on green background with yellow leaf patterns.
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