Branding & Design Services for Small Businesses.

Strategic, thoughtful design to help independent brands grow with confidence.

Three posters displayed on a brick wall. The left poster has purple background with black text that reads: "Thoughtful Clothing For Curious Little People," and a yellow flower illustration at the bottom. The middle poster features a smiling girl with long hair outdoors, with colorful drawn cloud, leaf, mushroom, and sun graphics. The right poster shows a pile of folded clothes with a blue shirt on top, and green text that reads: "Pipkin Lane" and a smaller caption, "Clothes that grow with childhood."

What We Do

At Moxie Muse Design, we offer branding and graphic design services created specifically for small businesses, start-ups, and independent brands. Our work is rooted in strategy, creativity, and collaboration. We take the time to understand your business, your audience, and your values so that every design decision has meaning.

A cartoon woman with curly hair and glasses holding a large letter M, wearing a pink shirt, brown pants, and white shoes.

Our main focus is brand identity, but we also offer a range of supporting design services to help your brand stay consistent across every touchpoint.

  • A little spark of magic for brands ready to glow.

    A polished identity package that strengthens clarity, cohesion, and visual impact for both new and evolving brands.

    What's Included:

    • Discovery Call - Let's discuss your goals and big dreams.

    • Mood Board + Concept - Your brand's visual "first date."

    • Logo Design + Variations - A flexible logo suite that works everywhere.

    • Colour Palette - A curated colour story with personality.

    • Supporting Font Suggestions - Typography that speaks your language.

    • 2 Revisions - Polishing the magic until it feels just right.

    • Mini Brand Guideline Sheet - Your pocket-sized brand rulebook.

    • Final Packaged Files - Delivered tidy, organised, and ready to shine.

  • A bigger, bolder boost to level up your identity.

    For brands evolving with intention or launching fresh, this package blends strategy and creativity to deliver a confident, beautifully crafted impact for your identity.

    What's Included:

    • Discovery Call - Understanding your brand's story and growth path.

    • Mini Strategy Call + Presentation - A little clarity, a lot of direction.

    • 2 Concepts + Mood Boards - Two visual worlds to choose from.

    • Logo Design + Variations - A polished, versatile logo system.

    • Font Pairings - Type choices that elevate your personality.

    • Brand Assets + Pattern - Extra design goodness to enrich your identity.

    • Brand Guideline Sheet - The rules that keep your brand looking sharp.

    • Final Packaged Files - Everything organised and ready for rollout.

  • Where your brand steps out and steals the spotlight.

    For brands levelling up or launching big. Strategic clarity, a bold identity, and a social-ready toolkit designed to make you stand out.

    What's Included:

    • Discovery Call - The deep dive into who you are and where you're headed.

    • Full Brand Strategy + Presentation - Positioning, personality, clarity - the works.

    • 2 Concepts + Mood Board - Two distinct creative routes with serious impact.

    • Logo Design + Variations - A full identity system built for recognition.

    • Font Pairings - Typography that brings your brand voice to life.

    • Brand Assets + Pattern - A rich visual toolkit for every touchpoint.

    • Brand Guideline Sheet + Presentation - Your brand's complete instruction manual.

    • Final Packaged Files - Exported, organised, and ready to roll.

    • Social Media Starter Kit - On-brand templates to make your online presence pop.

Brand & Identity Services

Let's Do It
Sign for Pipkin Lane featuring a yellow four-leaf clover with a smiley face, mounted on a brick wall surrounded by green ivy.

Print & Digital Services:

  • When your brand needs to show up bold, seamless, and unmistakably you, digital or printed, every touchpoint should feel intentional.

    These services help extend your identity with clarity, creativity, and cohesion.

    What We Offer:

    • Social Media Design - scroll-worthy visuals tailored for every platform (e.g. Instagram posts, TikTok graphics)

    • Business Stationery - polished essentials for everyday orana touchpoints (e.g. business cards, loyalty cards

    • Marketing Materials - eye-catching pieces that communicate with clarity (e.g. flyers, brochures)

    • Large-Format Graphics & Signage - bold, high-impact designs built to stand out at any scale (e.g. posters, event signage)

    • Publication Design - long-form layouts crafted with structure, style and storytelling (e.g. magazines, catalogues)

  • Where first impressions start before the packaging is even opened.

    Packaging that not only protects your product but brings your brand to life, turning every unboxing into an intentional, memorable moment.

    What We Offer:

    • Product Boxes - structured, stylish, shelf-ready branding (e.g. candle boxes, skincare cartons)

    • Labels - clean, cohesive details that elevate any product (e.g. jar labels, beer labels)

    • Stickers & Seals - small touches that add big personality (e.g. logo stickers, envelope seals)

    • Bags - branded carriers for a memorable take-home moment (e.g. retail paper bags, gift bags)

    • Sleeves & Wraps - simple, smart ways to brand without the bulk (e.g. bakery sleeves, product bands)

    • Inserts & Cards - thoughtful additions that inform, delight, or upsell (e.g. thank-you cards, care cards)

    • Tissue & Wrap - subtle, premium touches inside the package (e.g. custom tissue, branded Wrap)

    • Postal Boxes - durable, beautifully branded delivery from door to door (e.g. e-commerce mailers, subscription boxes)

I'm Ready to Begin
Outdoor advertisement display with three cans of non-alcoholic cocktails in the center, flanked by two graphic panels, one with a large stylized question mark and the other with the text "COCKTAILS WITHOUT HANGOVERS." Green bushes are in the foreground and a concrete wall with greenery on top is in the background.

Our Client Process

We believe great design comes from collaboration, clarity, and trust.
Here’s what it looks like to work together:

Let’s Get Acquainted

First things first, say hello.


Once you get in touch, we’ll send over a short questionnaire to understand your goals, vision, and what you’re looking to achieve.

If we believe we’re the right fit, we’ll schedule a discovery call to get to know each other better, discuss your challenges, and explore how we can assist you.

After the call, you’ll receive a personalised proposal outlining everything discussed and the recommended next steps.

And Your In

Once you’re officially on board, we’ll welcome you into our client hub, your go-to space for project updates, files, timelines, and everything you might need along the way.

Setting the Direction

Now the fun begins.


We dive into research and creative exploration, presenting two concept moodboards so you can clearly visualise the design direction.

Depending on your package, we’ll also run a strategy session to deep dive into your brand foundations, positioning, and visual identity.

Now the Fun Begins

Time to bring it to life.


Once your chosen direction is signed off, we begin designing and building your visual identity with purpose and personality.

The Big Reveal

The moment you’ve been waiting for.


We’ll present your new brand and walk you through the thinking behind the design, so you feel fully confident in your new look.

You’ll then have time to review everything before final sign-off.

Handover & Beyond

Not always goodbye, more like see you later.

You’ll receive all final files and brand guidelines.

We can also schedule a handover call to answer any final questions and make sure you feel completely confident stepping into your new branding.

Designed for Independent and Purpose Led Brands

Our services are designed for small businesses, start-ups, e-commerce owners, and independent brands who value thoughtful design and genuine collaboration. We love working with ethical, inclusive, and sustainability-minded businesses, and we choose projects that align with our values.

You do not need to be a large company to invest in professional design. We believe small brands deserve high-quality branding that helps them grow with confidence.

From discovery to final files, we guide you through every step.

See our branding work →

Why Work With Us

  • Personal, collaborative process that gives space for your ideas

  • Passionate about supporting small and independent businesses

  • Design that’s intentional, meaningful, and built to help you grow

  • Women-owned studio with an inclusive and modern approach

  • Fresh creative perspective paired with strategic thinking

Ready to Bring Your Brand to Life

Contact us to start your project or request a free consultation. We would love to hear your ideas and help you take your brand forward.

I Have A Project