Brand Identity Design for Twist

Two tall cans of alcohol-free cocktail, one labeled 'Classic Margarita' and the other 'Cocktails Without Hangovers', with water droplets on the cans against a white background.

Twist is a premium non-alcoholic canned cocktail brand, created to bring sophistication and fun to every sip. The brief was to design the logo, can artwork, and full packaging.

We kept the logo clean and minimal, adding a playful spark by literally adding a ‘twist’ to the letter “I.” Rounded corners softened the look, adding warmth and approachability without sacrificing the premium feel. The deep-toned colour palette brought a sense of luxury, perfectly complementing the refined simplicity of the illustrations.

For the cans, we kept the design uncluttered, letting the flavour-inspired illustration take centre stage. This balance of elegance and vibrancy mirrors the cocktails themselves — sophisticated, refreshing, and full of character.

Outdoor advertisement for TWIST alcoholic-free cocktails, featuring three cans with flavor names Passion Fruit Martini, Dirty Martini, and Icy Margarita, with a background of abstract shapes and text that says "Cocktails without hangovers."
Multiple cans of alcohol-free sparkling beverages with condensation, labeled with various flavors including Espresso Martini, Classic Margarita, Dirty Martini, Passion Fruit Martini, and Twist, arranged on a light background.
A person reaching for a box of Twist Spicy Margarita alcohol-free beverage on store shelf.
Graphic design with the words "TWIST cocktails without hangovers..." a large question mark, and a chili pepper illustration.
Person holding three white cans of alcohol-free classic margarita, with lime slice graphics and the words "Twist" and "Vist" on the cans
Two cans of non-alcoholic sparkling cocktail with lemon slices design and condensation on the surface, set against a plain white background.

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