Brand Identity Design for Twist

Assorted cans with condensation, labeled with flavors such as Espresso Martini, Classic Margarita, Passion Fruit Martini, and Dirty Martini, featuring minimalist designs and a silver background.

Twist is a premium non-alcoholic canned cocktail brand, created to bring sophistication and fun to every sip. The brief was to design the logo, can artwork, and full packaging.

We kept the logo clean and minimal but gave it a playful spark by literally adding a ‘twist’ to the letter “I.” Rounded type corners softened the look, adding warmth and approachability without losing that premium feel. The deep-toned colour palette brought a sense of luxury, perfectly complementing the refined simplicity of the illustrations.

For the cans, we kept the design uncluttered, letting the flavour-inspired illustration take centre stage. This balance of elegance and vibrancy mirrors the cocktails themselves — sophisticated, refreshing, and full of character.

Outdoor advertisement display with three panels on a concrete wall, promoting alcohol-free cocktails called TWIST, with a large yellow question mark on the left, a central panel showing cans of TWIST drinks with fruit illustrations, and a right panel stating 'COCKTAILS WITHOUT HANGOVERS' with a T-shaped logo.
Two tall cans of flavored water with lemon slices on the labels, titled 'Classic Margarita' and 'Cocktails Without Hangovers,' set against a plain white background.
Six cans of spicy margarita alcohol-free beverage in a six-pack carrier with a chili pepper illustration and red accents.
View Our Brand and Identity Services