Thicket & Thread Brand Identity

Thicket & Thread is a modern plant and home-lifestyle brand that blends natural beauty with the comfort of handmade living. We bring together greenery, crafted goods, and thoughtful design to help you create a home that feels calm, creative, and deeply yours.

Thicket & Thread’s brand identity brings together the beauty of the natural and the handmade through warm, modern design. The primary logo features an elegant serif wordmark where soft curves, gentle contrast, and a vine-like ampersand create a sense of organic movement. The letterforms feel hand-touched rather than sterile, giving the mark the tactility and crafted quality at the heart of the brand. The looping ampersand subtly intertwines the themes of Thicket and Thread, representing both growth and craft and making the logo itself a piece of storytelling. The submark logo then distills these elements into a compact, artisan-inspired symbol ideal for packaging, labels, and smaller touchpoints.

A palette of earthy greens, mustards, deep browns, and soft neutrals builds a calm, lived-in atmosphere that reflects the brand’s ethos of slow, nature-inspired living. Hand-drawn illustrations of leaves, textiles, candles, and garden tools weave together the brand’s two worlds, the natural and the homey, forming playful, tactile patterns that bring the story to life. Together, these choices create a visual identity that feels warm, grounded, and thoughtfully woven, a reflection of a brand devoted to helping people grow a home that feels alive.