Pipkin Lane Brand Identity

Sign for Pipkin Lane Children's Unisex Clothing store with a blue background and a yellow flower logo.

Pipkin Lane is a unisex children’s clothing brand for ages 0–7, blending playful charm with a premium touch. The brief was to create a full brand identity that would engage children while appealing to the parents who buy for them.

We made the brand assets central to the packaging design, keeping it fun and interactive for little ones while ensuring it retained an elevated, stylish feel. The logo stamp doubles as a friendly character and a familiar face children can associate with Pipkin Lane, helping to build a warm and lasting connection. The colour palette is bright and cheerful, yet carefully balanced to avoid being overpowering. A refined serif typeface was chosen to bring in a sense of luxury, perfectly pairing with the brand’s joyful personality.

Clothing tag attached to a gray garment with a black string, displaying the brand name Pipkin Lane, made in the UK, organic cotton, unisex, size 18 months, and the website www.pipkinlane.com.
A sign that reads 'Pipkin Lane' with a drawing of a smiling yellow flower with a face and eyes attached to a brick wall with green ivy.
A green paper shopping bag with yellow floral design and the words 'Pipkin Lane' printed on it, set against a pink background.
Three pastel-colored boxes with floral and mushroom patterns stacked against a blue background.
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