Pipkin Lane

Pipkin Lane is a unisex children’s clothing brand for ages 0–7, blending playful charm with a premium touch. The brief was to create a full brand identity that would engage children while appealing to the parents who buy for them.

We made the brand assets central to the packaging design, keeping it fun and interactive for little ones while ensuring it retained an elevated, stylish feel. The logo stamp doubles as a friendly character and a familiar face children can associate with Pipkin Lane, helping to build a warm and lasting connection. The colour palette is bright and cheerful, yet carefully balanced to avoid being overpowering. A refined serif typeface was chosen to bring in a sense of luxury, perfectly pairing with the brand’s joyful personality.