Two clothing tags hanging from gray strings, one yellow with the text "Pipkin Lane" and one with colorful illustrations and text indicating age, origin, and material.

Pipkin Lane Brand Identity

Pipkin Lane is a unisex children’s clothing brand for ages 0–7, blending playful charm with a premium touch. The brief was to create a full brand identity that would engage children while appealing to the parents who buy for them.

We made the brand assets central to the packaging design, keeping it fun and interactive for little ones while maintaining an elevated, stylish feel. The logo stamp doubles as a friendly character and a familiar face that children can associate with Pipkin Lane, helping to build a warm, lasting connection. The colour palette is bright and cheerful, yet carefully balanced to avoid being overpowering. A refined serif typeface was chosen to convey a sense of luxury and perfectly complement the brand’s joyful personality.

Several white boxes with the label "Pipkin Lane" and colorful floral designs on the edges, arranged in a grid pattern.
Three display windows on a brick wall. The left window has a purple background with black text that reads "Thoughtful Clothing For Curious Little People" and a yellow flower graphic. The middle window shows a smiling young girl with long brown hair,
Sign for Pipkin Lane with a smiling flower illustration, mounted on a brick wall surrounded by green foliage.
Two fabric tags hanging with gray strings, one yellow with 'Pipkin Lane' written on it, and the other white with colorful cloud, sun, leaf, and mushroom designs, and text indicating age, origin, and material.
A digital illustration shows a large orange forsythia flower with a smiling face at the top. Below, five smaller, round icons depict a rainbow, cloud, mushroom, sun, and leaf, each with a gentle pastel background.

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