Coastal Coffee Brand Identity

A sidewalk sign outdoors on a textured surface in front of a dark wooden wall, advertising a coffee shop called Coastal Coffee. The sign features a cartoon wave with a face holding a coffee cup, with text indicating the shop is open Wednesday to Saturday from 8:30 to 15:30.

Coastal Coffee is a converted horse-box coffee shop based in a seaside town. They wanted an illustrative logo that captured both the essence of the ocean and their coffee shop roots.

We chose to make the wave the main feature, giving the brand a fresh, distinctive look that stood apart from the typical coffee cup logos. The coffee cup became a secondary element, subtly reinforcing the café connection. This approach helped Coastal Coffee stand out from competitors while reflecting the business's friendly, inviting nature.

A cartoon wave with a smiling face holding a coffee cup, with the text 'Coastal Coffee' around it and 'Est. 2025' below.
Seamless pattern with illustrations of seagulls, paper coffee cups, food trucks, and surfboards on a light blue background.
A person holding a disposable coffee cup with a blue pattern featuring seagulls, drink cups, and surfboards on a sandy beach.
Coffee being dispensed into a white cup with a Coastal Coffee logo featuring a smiling wave and a coffee cup, on a coffee machine drip tray.
Loyalty cards
Sublogo Mark
A smiling man is working at a blue food truck counter with two coffee cups in front of him. Both coffee cups feature the Coastal Coffee Logo and brand pattern.

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