Coastal Coffee Brand Identity

A hand holding a coffee cup with 'Coastal Coffee' logo featuring a wave and coffee bean, on a beach with people and ocean in the background.

Coastal Coffee is a converted horse-box coffee shop based in a seaside town. They wanted an illustrative logo that captured both the essence of the ocean and their coffee shop roots.

We chose to make the wave the main feature, giving the brand a fresh, distinctive look that stood apart from the typical coffee cup logos. The coffee cup became a secondary element, subtly reinforcing the café connection. This approach helped Coastal Coffee stand out from competitors while reflecting the friendly, inviting nature of the business.

Two loyalty punch cards for Coastal Coffee featuring a wave mascot, with the text 'Collect 7, Have 8 on us' and numbered circles for stamp collection.
A hand holding a light blue paper cup with a cartoon wave character and a coffee cup logo, against a plain light grey background.
A sidewalk sign advertising the Coastal Coffee shop open from Wednesday to Saturday, 8:30 AM to 3:30 PM, featuring a cartoon wave holding a coffee cup.
Menu on a clipboard with coffee, tea, snacks, and non-coffee drink options. The menu features a coastal-themed design with a cartoon wave holding a coffee cup.
Four circular stickers with a logo for 'Coastal Coffee' depicting a cartoon wave holding a coffee cup, on a gray background. The stickers are in white, light blue, dark blue, and white colors.
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