Bite Right

Bite Right is a high-end fast-food burger van designed for people eating on the go. Our task was to create a complete branding suite, including packaging design. The client wanted a bold and dynamic logo paired with simple yet eye-catching illustrations that would stand out from the competition. The central visual—a person enjoying a burger—directly reflects the slogan, “Get it right, Bite Right,” and serves as the main focal point of the van’s design. The color palette is based on the menu items, using reds and mustard yellows that remind customers of popular fast-food sauces, making the brand identity both relatable and engaging.