Branding and Identity for Bite Right

Two stacked green and black burger boxes labeled 'Cheese and Bacon Burger' and 'Get it right, bite right' on a white background.

Bite Right is a high-end fast-food burger van designed for on-the-go dining. Our task was to create a complete branding suite, including packaging design. The client wanted a bold, dynamic logo paired with simple yet eye-catching illustrations to stand out from the competition. The central visual, a person enjoying a burger, directly reflects the slogan “Get it right, Bite Right” and serves as the van’s focal point. The colour palette is based on the menu items, using reds and mustard yellows that evoke popular fast-food sauces, making the brand identity both relatable and engaging.

Seamless pattern of line drawings of hot dogs, French fries in a container, ketchup, fork, and spoon on a light background with red text saying 'bite right' in the lower left corner.
Three promotional advertisements for the fast food chain Bite Right. The first features the text "Get it right, Bite right" with a drawing of a burger and a fork, and a red "Order now" button. The second announces a new location opening in Shoreditch
Two cheeseburgers in black and yellow boxes labeled 'Cheese and Bacon Burger' with the phrase 'Get it right, bite right' on the sides, stacked against a plain background.
Three colorful paper bags with hotdog illustrations and the words 'BITE ARIGSHI' and slogan 'GET IT RIGHT, BITE RIGHT' on each, arranged side by side, over a plain background.
Wooden A-frame sign with a green background displaying a minimal line drawing of a bear and the letters 'BR' in bold yellow.

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