Branding and Identity for Bite Right

Restaurant menu on a clipboard showing food items and prices, with illustrations of a burger and a drink.

Bite Right is a high-end fast-food burger van designed for people eating on the go. Our task was to create a complete branding suite, including packaging design. The client wanted a bold and dynamic logo paired with simple yet eye-catching illustrations that would stand out from the competition. The central visual—a person enjoying a burger—directly reflects the slogan, “Get it right, Bite Right,” and serves as the main focal point of the van’s design. The color palette is based on the menu items, using reds and mustard yellows that remind customers of popular fast-food sauces, making the brand identity both relatable and engaging.

Fast food takeout box with a white lid decorated with line drawings of fries, burgers, and condiments, and orange sides, on a green surface, with the words "BIG RIGHT" in red on top and "GET RIGHT, BITE RIGHT" in red on the side.
A disposable coffee cup with a dark green lid and the phrase 'BITE RIGHT' on the front, with illustrations of food items in the background.
Wooden signboard with green background, featuring a yellow line drawing of an elephant and the letters 'BR' in yellow.
A red food truck named 'Bite Right' on a city street, with a logo of a stylized hot dog and the slogan 'Get it right, bite right.' A person stands nearby with their back to the truck.
A burger joint takeout menu on a corkboard with a white paper cover titled 'BIG BITE' and a slogan 'GET IN RIGHT, BITE RIGHT,' featuring food options and prices.
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